Updated: 2024-07-12

Personal Data

By using, you accept our data protection policy and our processing of your personal data. We are committed to protecting your personal privacy and do not collect more data than necessary to process your order. We never sell your data to third parties without legal basis. is responsible for the processing of personal data that you provide to us as a customer. We process your personal data to manage your order and, when you have requested newsletters or promotional offers, to customise our marketing to your individual needs.

The information below is a summary of how we store and process your data in accordance with the General Data Protection Regulation (GDPR).

§ 1 What is personal data?

Personal data is any information that can be directly or indirectly attributed to a natural person.

§ 2 What data do we store?

To manage your order and respond to questions related to your order (customer service), we store your first and last name, address, phone number, email address, IP address, and purchase history. Your data is stored as long as we have a legal basis for processing your data, such as fulfilling the agreement between us or complying with a legal obligation, for example, under accounting law.

§ 3 Legal basis

In connection with a purchase, your personal data is processed to fulfil the agreement with you. Marketing, promotions, and similar communications are sent with your consent.

§ 4 What data is shared and for what purpose?

§ 4.1 Payment provider

When making a purchase, information is shared with our payment provider. The data stored includes first name, last name, address, email address, and phone number. If you choose to pay by invoice, your personal identification number is also saved by the payment provider. This information is stored to complete the purchase and protect both parties from fraud. The payment providers (payment services) we use are Stripe.

In order to offer you Stripe's payment methods, we may share your personal data, such as contact and order information, with Stripe at checkout. This enables Stripe to assess whether you can choose their payment methods and customise them for you. Your personal data shared is processed according to Stripe's own data protection information.

§ 4.2 Google Analytics and Google Ads

We use Google Analytics to analyse the use of our website and improve its functionality. Google Analytics collects information about your use of the website, including your IP address. This data is transmitted to and stored by Google on servers in the United States. Google uses this data to evaluate your use of the website, compile reports on website activity, and provide other services related to website activity and internet usage.

We also use Google Ads for online advertising. Google Ads collects information about your interactions with our ads, including which ads you have viewed, on which websites, and any actions taken on those websites. This data helps us track the effectiveness of our advertising campaigns and improve our marketing strategies.

Your data shared with Google Analytics and Google Ads is processed according to Google's privacy policies.

§ 5 Right to access

You have the right to obtain a record of all information held about you by us. Records will be provided electronically in a readable format.

§ 6 Right to rectification

You have the right to request that we update incorrect information or supplement incomplete information.

§ 7 Right to erasure

You can request the deletion of your personal data at any time. There are few exceptions to the right to erasure, such as when we must retain data to fulfil a legal obligation (e.g., under accounting law).

§ 8 Data protection officer is responsible for the storage and processing of personal data in the online store and ensures compliance with the rules.

§ 9 How we protect your personal data

We use industry standards such as SSL/TLS and one-way hashing algorithms to store, process, and communicate sensitive information, such as personal data and passwords, securely.

Information about Cookies

Under the Electronic Communications Act, visitors to a website must be informed about the use of cookies for privacy purposes. Cookies are small text files that are placed on your device to improve the functionality and user experience of our website. The information in the cookie can be used to track a user's browsing.

Types of Cookies We Use:

Necessary Cookies

These cookies are essential for the website to function properly. They enable basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

  • Examples:
    • Security cookies to detect and prevent fraud.

Preference Cookies

These cookies allow a website to remember information that changes the way the website behaves or looks, such as your preferred language or the region you are in.

  • Examples:
    • Language preference cookies.
    • Location-based cookies to display local content.

Statistics Cookies

These cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

  • Examples:
    • Google Analytics cookies to track website usage and performance.

Marketing Cookies

These cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third-party advertisers.

  • Examples:
    • Google Ads cookies to measure the effectiveness of our advertising campaigns.
    • Remarketing cookies to show relevant ads to users who have previously visited our site.

Managing Cookies

You have the right to decide whether to accept or reject cookies. You can set your browser to automatically reject cookies or to notify you when a website requests to store cookies on your device. Please note that if you choose to reject cookies, you may not be able to use the full functionality of our website.

How to Manage Your Cookie Preferences

  • Browser Settings: You can adjust your browser settings to manage cookies. The method for doing this varies from browser to browser. Refer to your browser's help section for detailed instructions.

  • Cookie Consent Tool: We provide a cookie consent tool on our website where you can manage your preferences for different types of cookies.

Legal Basis for Processing Cookies

We use cookies based on your consent, which you provide by clicking “Accept” on our cookie banner or by continuing to use our website. Necessary cookies are used based on our legitimate interest in ensuring the proper functioning and security of our website.

Contact Information

For any questions regarding our privacy policy or data protection practices, please contact us at:

Company: Heivid AB
Address: Lövholmsvägen 76, 11765 Stockholm, Sweden